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September 2nd 2022: IFA opens the gates again to the public for the first time after a two-year hiatus
The IFA in Berlin, the world’s leading trade show for consumer electronics and home appliances, is set to return to the capital in its full glory from 2 to 6 September 2022.
Global brands will be showcasing their latest products and innovations from the fields of consumer electronics and home appliances.
Journalists from all four corners of the world will report on innovations, trends and highlights. Smart household devices, in particular, will be taking the spotlight. This is because modern living has shifted our values regarding our own homes, with sovereignty over our time and quality of life increasingly at the fore. For instance, our fridges can be opened via voice command and our ovens can react to our personal preferences thanks to smart sensors.
Another on-trend topic is sustainability. This isn’t just about low-CO2 manufacturing methods or materials that consume fewer resources: products also need to be energy-saving and efficient. Of course, smart homes need connectivity in order to work – and artificial intelligence and robotics represent other key advancements that are on the way to revolutionising day-to-day technology.
IFA NEXT has grown to become a successful innovation platform for start-ups, where innovative companies and research institutions come together to present their ideas for the markets of the future. Here, too, the focus is on topics such as improving the environmental footprint of home appliances, whether through interchangeable components or recyclability.
SHIFT mobility focuses on designing the mobility of the future. Scientists, company representatives and start-ups discuss ground-breaking technologies, business models and products, exploring innovation and sustainability as key drivers of this transformation.
More video content including highlights of the show, alongside interviews with exhibitors and sector experts free of charge and free of rights on: http://www.ifa-gbc.com
ENDS
B-roll and other materials including images will also be made available on Red RobotsMediaGRAB: https://www.mediagrab.press/presskit/IFA
Broadcasters Contact: paul@redrobot.org
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00:00 Board IFA 2022, Berlin 02. September 2022
00:02 Introduction shots Berlin
00:14 Various shots IFA entrance
00:35 Various shots IFA Opening press confernece and Qualcomm key note
00:59 Various shots home entertainment, home appliances
01:37 Various shots laptops & smart phones
02:05 Various shots gaming & audio
02:26 Various shots sustainability & energy efficiency
02:49 Voice commanded fridge
03:08 Oven with samrt sensors
03:21 Sustainable fridge
03:35 Smart home section
03:50 Various shots visitors looking at exports
04:08 SHIFT MOBILITY
04:32 IFA NEXT
04:46 Sound bite Kai Mangelberger, IFA Director
"For Messe Berlin it is great to be back, to have a live event on site with everyone coming together, retailers, the industry, but also the consumers, that is what IFA is all about."
05:00 Sound bite Kai Mangelberger, IFA Director
"Sustainability was always a very big trend at IFA. And I think this year it is even more important. Of course, every model range of the products is trying to be more sustainable than the one before. Taking a washing machine it saves more water, more energy and also washing agent. But this year it has also a filter for microplastic."
05:23 Sound bite Sara Warnke, managing Director gfu
"When energy prizes are rising, people are more prone to buy energy efficient products and we also have seen, that this tendency has risen in the past few years, were people have gotten more aware to the fact: we have only one planet and we need to start making changes to our lives in order to preserve it as long as possible."
05:49 Sound bite Neil Lloyd-Meek, Panasonic Brand Training Team Leader
"We not stood on carpet. Yes, carpet makes the booth look all nice and shiny, but it ends up being thrown in a bin at the end of the show. The materials that has been chosen for each of the stand will be recycled after the event. And it is not just at this event, you only need to look to any of our Panasonic sites and you can see that sustainability is part of our human being. Our contribution to society."
06:18 Sound bite Michael Mehnert, CEO Simens home appliances
"The role of the TV has been changed completely within the last 2 or 3 years. We see that we have for all kind of necessity the right product. For example in the home office: You can really enter your Powerpoint presentation through the TV. If the control unit for your smart phone is your art gallery at home. And its also your gaming hub. When you want to have a casual gaming session, you can utilize our gaming hub and access plenty of games from different manufacturers.
06:50 end
2 September 2022
