Worldhotels, one of the leading groups of independent hotels worldwide, has launched its new group website, www.worldhotels.com.
Hospitality is about more than just room nights; it is about experience, people, and emotions. With its new website, Worldhotels tells the individual stories of its hotels, featuring an optimised user experience and increased security measures.
Worldhotels has set new trends in web design on worldhotels.com. As mobile usage becomes more popular, worldhotels.com will appear with a long scrolling design instead of linking to display content. It will be easier for users to simply scroll through the page to get their information than to click to locate information.
Another great improvement is removing non-essential elements to keep a clean and simple site design, and to stand out among the crowd of design-, and colour-heavy sites. The new design follows the latest trend of displaying the content on a centered site layout. Worldhotels’ take on this returning trend is much more modern and centers the view point.
The design does not only allow for improved usability, but it is also motivated by the need to make the site load faster and consume less bandwidth. Guests can easily access worldhotels.com via various device types and slower networks. The responsive design of wh.com helps by being at its guests’ fingertips wherever they may be and is mindful of its users, no matter what data plan they might have. It will provide an optimal view regardless of accessed via desktop, mobile or tablet device.
The new worldhotels.com allows for an easy hotel selection and booking experience for both quick decision makers and guests who are looking for inspiration and additional information about their hotel choice.
The content is aligned with Worldhotels’ general marketing strategy of sharing their hotels’ individual stories. For Worldhotels, storytelling means more than telling a simple story, it is the crucial communication and marketing strategy to make a difference in these social and content-intense times. It is a differentiated experience that Worldhotels wants to create for the user and inspire their guests to fulfill lifelong dreams. Guests can truly experience the hotel from the comfort of their home with images and video footage. They may use the website to cross “bucket list” items of their list and get access to once-in-a-lifetime experiences.
Increased security and data privacy features include a secured user login process, server protection against potential cyber attacks and the possibility to opt out of the use of cookies.
Worldhotels’ loyalty programme, Peakpoints, is fully integrated into the website and will allow guests to collect points directly on worldhotels.com and redeem points into cash-value hotel vouchers.
“The new worldhotels.com brings our guests closer to our hotels than ever before,” explains Thomas Griffiths, Head of Worldhotels’ marketing team. “We looked very closely at what our guests want and need in a website and then worked hard to give them just that.”
The new website is live now at worldhotels.com.
About Worldhotels:
• Worldhotels is a global brand that brings together some of the world's most unique independent hotels. With the tagline “Where Discovery Starts” it targets savvy business and leisure travellers that seek an authentic and local experience when choosing a hotel. Worldhotels now offers 450 hotels in 250 destinations and 65 countries worldwide.
• With 45 years of excellence in the industry, the company's mission is to provide access to 4 and 5 star hotels of character and distinction. Each hotel in the Worldhotels portfolio has been carefully selected to ensure it meets the group’s strict quality standards. Each hotel is measured against over 1,000 quality criteria every year.
• Guests can also earn points with the group’s own loyalty programme, Worldhotels Peakpoints (worldhotels-peakpoints.com), and redeem them for hotel vouchers. Alternatively, they can collect miles for eligible stays thanks to an extensive list of 25 frequent flyer programmes of the world's premier international carriers. Air France, Cathay Pacific, Lufthansa, United Airlines are just some of the partners that make earning miles with Worldhotels easy.
• Through a comprehensive range of services that includes global marketing, sales, training, e-commerce and state-of-the-art distribution and technology, Worldhotels backs independent hotels with the power of a global brand while allowing them to retain their individual character and identity. In addition to its classic “affiliation model”, the group offers independent hotels a soft franchise branding solution which is the perfect alternative to standard franchise contracts.
For reservations or information, visit worldhotels.com.
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6 October 2015
