Sydney, Australia – Royal Philips (NYSE: PHG, AEX: PHIA), the global leader in lighting, is celebrating the southern hemisphere’s largest light, music and art festival, Vivid Sydney 2015, with a visceral new art installation Philips Tree of Light. More than 18,600 individual Philips connected LED lights have been craftily woven into a digital web along the limbs of a tree to create organic, pulsing, interactive light scenes that breathe life and movement into one of Nature’s most still objects.
The Philips Tree of Light was conceived by New Zealand design duo Dean Griffin and Chris Huff to demonstrate how lighting today is not only functional, but also a beautiful, sensory experience that can instantly reconnect us with each other and our natural environment. The Philips Color Kinetics Color Flex LMX strings they used were chosen because they produce high intensity light visible even at long distances and because the products could be so easily adapted to the complex and winding surface of a tree.
As an official technology Collaborator of Vivid Sydney 2015, Philips has sponsored the Philips Tree of Light display and partnered with numerous artists across the festival to support the creation of six other art installations around Sydney including ‘Lucky Country’ by Snell + Llight, ‘Confluence’ by Sheppard Robson Architects, Jason Lu and Joseph Rowe & Simon Palmer and ‘Swing Glow’ by NBRS + Partners and Fiona Venn.
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 105,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.
Watch our video on the Philips Tree of Light: https://www.youtube.com/watch?v=1Ze8UTbPCcI
3 June 2015
