TAIWAN BRAISED PORK RICE FESTIVAL HELD BY THE DEPARTMENT OF COMMERCE, MOEA

Taiwan is a gourmet kingdom. You can see different kinds of cuisine everywhere. Among of the different cuisines, "Braised Pork on Rice" this local flavor dish has been the most favorite one throughout whole Taiwan. It is also reported by the international media, which said that it is the No.1 must eat cuisine in Taiwan.

In Taiwan, you can see “Braised Pork on Rice” in street vendors, classic five star hotels, and even serve as a banquet cuisine. That’s the reason why the Department of Commerce of Ministry of Economic Affairs wants to promote Braised Pork on Rice – “National Rice” to be the main point of this year’s promotion.

People assume that some people can’t afford big piece of meat back in the old days. They can only have this kind of big chunk of meat when they pay their respect to ancestors regularly every year. On a normal day, they would just ask the vendor for some leftover minced meat to braise it with soy sauce and other ingredients. Later, this cuisine turned out so delicious that it became a common dish throughout in every street vendors.

Taiwan has millions of braised pork on rice stores that have been through with Taiwanese people generations after generations. During these days, some insist the traditional flavor, and some put in new creative elements. Every store has its own features. It’s unnecessary to compare with each other because everyone has their own No.1 braised pork on rice in their heart!

This footage includes:

• Interview with Ms. Lee, May, Director General, Department of Commerce, MOEA, explaining the reason why choose Braised Pork on Rice as “National Rice”
• Interview with four Taiwanese Braised Pork on Rice stores (in Chinese), each of which is one of the best in the traditional market stand, century-old restaurant, creative restaurant, and international chain store categories respectively.
• Interview with the public (in Chinese) sharing their love in the Braised Pork on Rice.

SHOTLIST:

0000 “2017 Taiwan Braised Pork Rice Festival” Press Conference (Included group pictures of nominated stores, a huge (200 shares) Braised Pork on Rice, and with the public tasting the cuisine.)

Department of Commerce of Ministry of Economic Affairs invite the people, the government, and the gourmet experts to recommend the best Braised Pork on Rice through whole Taiwan. And after two months of selection by the travel experts, gourmet experts, and ingredients experts, they pick out 78 stores that sell the best-Braised Pork on Rice to participate in this huge festival. Among these Braised Pork on Rice stores, some are international level restaurants, five-star hotels, traditional market stands, the most lined-up store, and also century-old restaurants.

0054 Interview two people at the press conference

-Delicious!

-Many people like to eat this in Taiwan. This cuisine smells delicious. You will be stuffed after you only have one bowl, and it is not expensive at all.

0104 Interview with Ms. Lee, May (李鎂), Director General, Department of Commerce, MOEA

The ingredients that use in Braised Pork on Rice are all local in Taiwan, and you can’t find the same dishes in other countries. Also, you can see Braised Pork on Rice everywhere. Such as from street vendors and even to five-star hotels. That is why we promote this dish to as our “National Rice”. We hope to let the whole world to know that Braised Pork on Rice is the most iconic cuisine in Taiwan.

0138 Interview with Ms. Lan-Ma (嵐媽), the owner, a popular stand in the traditional market

When I was a kid, my grandmother would cook a pot of marinated minced pork sauce for us to go with rice. Our neighbors were very envy of us, that’s the reason now I want to start this business and let our customers have a chance to try this delicious sauce.

0150 The clips of making the dish “Braised Pork on Rice”

Ms. Arashi said that pork jowl is the top chosen ingredient of the "Braised Pork on Rice". They will be sautéed with the pig oil to bring out the rich flavor. In order to create a complexity of texture in their mouths, the fat meat and the lean meat need to stir-fry separately. The color will show up as the color of amber after you add the soy sauce. The sauce needs to cook by these steps are just because to keep the flavor of our mothers'.

0223 Interview with Ms. Xue Yi-Zhen (薛伊真), the staff, a century-old restaurant

The portion of the meat needs to be 70% of lean meat and 30% of fat meat. As for the ones who can't stand the taste of the fat meat is the best choice for them. The sauce is without preservative, we use the pork's self-oil to preserve the sauce and use the shallot to sauté and create the rich smell.

0241 The old pictures from the restaurant and presenting the Braised Pork on Rice

The vendor had started his store since 1895. It's already been 122 years, and the technique of making the marinated sauce is still the same way as their ancestors, just to let the customers remember the flavor of "Home".

0306 Interview with Mr. Huang Kun-Lin (黃焜林), the owner, a creative restaurant

Red Quinoa is often called “super food and the ruby of the grains” because of the nutritional value. After cooked with the rice that is from Taitung, we stew the pork blade shoulder and add in some lean pork meat to make the sauce not that greasy, and use the fat underneath the pork skin to bring out the rich flavor of the whole dish.

0329 Quinoa Rice and Braised Pork on Rice

The key of the delicious Braised Pork on Rice is besides the portion of the skin, fat, meat, and the control of the temperature; the rice is even more a key ingredient in this dish. Some of the vendors will put Red Quinoa into the rice for nutritional value.

0349 Interview with Mr. Chang Yong-Chang (張永昌), the chairman, an international chain store

I breakdown the process of making the Braised Pork on Rice. Having the most precise technique to measure the rice, meat, sauce, and other ingredients. Turning these processes into a perfect SOP. I think the most important thing is how we take this local and just-harvested rice to create unique dishes.

0418 The footage of the factory from Chain store

The vendor wants to reorganized the store’s business model into Chinese chain stores. For fulfilling the people’s need of simple, convenient, fast, and delicious. Hoping that this cuisine can take its step toward the international stage.