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SKINCLUSION™, a new campaign from Obagi, is looking to create a global dialogue about the need for people around the world to recognize and address their own unconscious bias, specifically surrounding skin tone. While unintentional, unconscious bias reflects deeply engrained stereotypes and can create "blind spots" that prevent us from seeing the beautiful humanity we all share. Unconscious bias refers to the attitudes or stereotypes that affect our understanding, actions and decisions in an unconscious manner.
Priyanka has been dedicated to fighting for inclusion and diversity over the course of her 20-year career and believes in supporting brands that align with her values.
About Priyanka Chopra Jonas
Priyanka Chopra Jonas is a multi-faceted talent, who is one of the most recognized personalities in the world.
Chopra was already a film and television star in her native India when she made her American TV acting debut, on ABC's hit drama "Quantico." Playing the central role of Alex Parrish, she made history as the first Indian actor to star as the lead of a TV drama series. "Quantico" ran for three seasons and was licensed in 212 territories (excluding the U.S. and Canada), across 54 languages. In January 2016, Chopra won a People's Choice Award for her role in "Quantico," in the category of Favorite Actress in a New Television Series, again making history as the first Indian actress to win a People's Choice Award.
In April 2016 she was featured on the cover of TIME magazine's coveted TIME 100 issue, named as one of the "Most Influential People" in the world. The following year, she won her second People's Choice Award, for Favorite Actress in a TV Drama.
About OBAGI
Obagi is a female-led, conscious global skin care company dedicated to creating industry-leading, advanced skin care lines formulated with scientifically proven ingredients. Obagi has a 30-year legacy and commitment to diversity and inclusion in all aspects of its business – from culture to product development.
Obagi has led a number of skin care advances, including being the first skin care brand to design their clinical research protocols to cover all six skin tones across the Fitzpatrick skin spectrum.
Obagi pioneered the science-based, professional skin care space with the introduction of Obagi Medical in 1988. In 2018, in an effort to increase access of its transformative, solution-driven skin care products to more people, Obagi introduced its Obagi Clinical line, which is available to consumers through an exclusive relationship with Sephora.
Today, Obagi provides inclusive skin care solutions with more than 100 products, covering everyone's skin care concerns no matter their skin tone, skin type or where they are on their skin care journey.
B-roll and other materials will also be made available on Red Robots MediaGRAB: https://www.mediagrab.press/presskit/OBAGI
Broadcasters Contact:
paul@redrobot.org
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1. Social media video featuring SKINCLUSIONTM Ambassador, Priyanka Chopra Jonas
2. Soundbites, Priyanka Chopra (English)
Can you tell us a bit about the SKINCLUSION campaign and why you got involved?
3. Soundbites, Priyanka Chopra (English)
Why is this campaign personal to you?
4. Soundbites, Priyanka Chopra (English)
For someone with your platform, why is it important to make conscious decisions about the brands you support?
5. Soundbites, Priyanka Chopra (English)
How can someone get involved in the SKINCLUSION campaign?
9 May 2019
