PREVIEW TO THE WORLD'S LARGEST SHOPPING DAY: ALIBABA'S 11.11 SHOPPING FESTIVAL

Alibaba’s 11.11 Shopping Festival:

24-hour event with 600 million customers, 140,000 brands.
The World’s largest shopping day-bigger than Black Friday, Amazon Prime Day and Cyber Monday – Combined (Last year over $17.8 billion)

Alibaba's annual 11.11 Global shopping day.  More than 600 million consumers will experience "New Retail” - Alibaba’s strategy that combines elements of physical and online retail with an intensive focus on customer engagement.  Over 140,000 brands, including 60,000 global companies like Adidas, L'Oreal and Siemens participate in the 24-hour shopping festival. The world's largest shopping day is bigger than Black Friday, Amazon Prime Day and Cyber Monday — combined. Last year the annual event generated over RMB120 billion (U.S $17.8) in gross merchandise volume.

This is a 1:22 preview teaser that highlights 11.11 with interviews and roll.

ABOUT ALIBABA
About the 11.11. Global Shopping Festival
The 11.11 shopping festival began in 2009 with participation from just 27 merchants as an event for merchants and consumers to raise awareness of the value in online shopping. Last year, nearly 100,000 merchants participated in the global shopping event, with consumers spending RMB 120.7 billion (USD 17.79 billion) during the 24-hour period. For additional history and facts from last year’s festival, as well as the latest news and updates on the 2017 11.11 Global Shopping Festival, please visit Alizila: http://www.alizila.com.

About Alibaba Group
Alibaba Group’s mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba, and that it will be a company that lasts at least 102 years.