Lullaby Developed by Neuroscientists takes over Syrian Airwaves

Press Release
Shot List

Source: Babyshop

Location: Various

Rights Free - Access All, Including Archive

Story

NEW LULLABY DEVELOPED BY NEUROSCIENTISTS TAKES OVER SYRIAN AIRWAVES AT BEDTIME FOR CHILDREN IN WAR AND DISASTER ZONES

New initiative ‘Frequencies of Peace’, replaces sounds of war with a lullaby of peace, performed by Syrian singer Ghaliaa Chaker

A new lullaby, developed by a team of neuroscientists and music therapists, is helping children in war and disaster zones in Syria fall asleep to a more soothing sound.

The unique lullaby, performed by Syrian singer/songwriter Ghaliaa Chaker, is taking over Syrian airwaves every night at 8pm local time to replace the sounds of war with a lullaby of peace – and remind adults that children are listening too.

The song is being played on Melody FM and Arabesque FM over the coming weeks. The lullaby is also available to download on music streaming platform Anghami.

There are many children in the Middle East and all over the world who don’t get a peaceful night’s sleep due to the sound of conflict and war.

Even before the earthquakes on 6th February, one-third of children in Syria showed signs of psychological distress including anxiety, sadness, fatigue, or trouble sleeping, according to a 2021 assessment by UNICEF.

Nearly five million children born in Syria since March 2011 have known nothing but war and conflict, and in many parts of the country, children and families continue to live in fear of violence, landmines, and explosive remnants of war.

Babyshop, a retailer for babies, children and their parents, has created the ‘Frequencies of Peace’ initiative, in partnership with Spiritune, to help children in war torn areas and devastating humanitarian situations to get the sleep they deserve by restoring peace to their bedtime – providing a unique tool, in the form of a lullaby to help them sleep.

The lullaby, which is sung in Arabic, invokes peace and calm for children by leveraging clinically informed, evidence-based research in music therapy and neuroscience from leading institutions like NYU and Stanford to identify the specific musical characteristics that trigger certain emotions in the brain.

Singer/songwriter Ghaliaa Chaker is available for interview to discuss why she got involved in the project and explain her journey in creating the lullaby. Jamie Pabst, Founder & CEO of Spiritune and neuroscientist Dr. Daniel Bowling are available to explain how they used science to create a song that can help children drift off peacefully.

Suggested Questions:

Ghaliaa Chaker, Singer/Songwriter

1. What made you want to be part of this campaign?

2. Why is a lullaby important?

3. What is the aim of this campaign?

4. Do you have a personal experience with lullabies or a similar situation?

5. Why is it important that these different entities like UNICEF, UNHCR and Babyshop work on campaigns like this?

6. What inspired the song?

7. What impact do you hope the song will have?

Jamie Pabst, Founder & CEO, Spiritune

1. Tell us about the science behind Frequencies of Peace

2. How does music and neuroscience fit together and why?

3. What are benefits of this specific lullaby on the brain of a child?

4. Has there been research or studies that show the effects of certain songs on children?

5. Why does music play such a big part in mental wellbeing and development?

6. What is so special about this lullaby?

Dr. Daniel Bowling, neuroscientist, Spiritune

1. Tell us about the science behind Frequencies of Peace

2. How does music and neuroscience fit together?

3. What are benefits of this specific lullaby on the brain of a child?

4. Has there been research or studies that show the effects of certain songs on children?

5. Why does music play such a big part in mental wellbeing and development?

Interviewees:

The following are available for live and pre-recorded down the line or studio interviews:

Ghaliaa Chaker, Singer/Songwriter
Jamie Pabst, Founder & CEO, Spiritune
Dr. Daniel Bowling, neuroscientist, Spiritune

Additional Information:

About Babyshop

Babyshop was the very first brand launched by the Landmark Group, opening its first store in Bahrain in 1973. Over the years, Babyshop has grown into a trusted destination for children’s fashion, nursery products, feeding essentials, travel systems and toys. The company provides parents across the GCC regions with affordable quality products. Today it offers a comprehensive range from leading international brands like Juniors, Giggles, Disney, Lee Cooper, Graco, Joie, Babyzen, Cybex, Hauck, Philips Avent, Tommee Tippee, Dr. Brown’s, Medela and many others.

B-roll and other materials including images will also be made available on Red Robots MediaGRAB: https://mediagrab.press/presskit/Babyshop

Broadcasters Contact: paul@redrobot.org

THIS IS A VIDEO NEWS RELEASE - RED ROBOT LTD ACCEPT NO EDITORIAL RESPONSIBILITY FOR THE ENTIRE CONTENT OR INFORMATION RELATING TO THIS VIDEO NEWS B-ROLL, INCLUDING ALL CLAIMS, NAMES, DATES, SCRIPTS, ADVISORIES AND COPYRIGHTS.

THE END USER ACKNOWLEDGES THAT IN CONTINUING TO VIEW THIS CONTENT THE END USER ACCEPTS THAT RED ROBOT LTD EXPRESSLY EXCLUDES ALL LIABILITY FOR AND SHALL HAVE NO LIABILITY FOR THE CONTENT INCLUDING BUT NOT LIMITED TO THE FOLLOWING:

* EDITORIAL CONTENT

* ACCURACY OF REPORTING

* ANY BREACH OF INTELLECTUAL PROPERTY RIGHTS

* TECHNICAL QUALITY

* ANY POST DISTRIBUTION MANIPULATION OF THE CONTENT

* ANY PRESENT OR FUTURE USE OF THE CONTENT FOR ANY PURPOSES NOT INTENDED BY THE DISTRIBUTOR

Shows:

Frequencies Of Peace Campaign Video

GV’s of drone footage Syria

GV’s of Syrian Children and Family

Soundbites: Ghailaa Chaker -Singer Songwriter

Soundbites: Dr Daniel Bowling – Neuroscientist at Spiritune

Soundbites: Dr Concetta M.Tomaino – Music therapist and Executive Director and co-founder of The Institute For Music And Neurologic Function

30 March 2023