KFC announced today it is spicing up the chicken sandwich category by bringing its popular Zinger spicy chicken sandwich to the United States. Created by the chicken experts with more than 70 years of experience making world famous fried chicken, the Zinger is a 100 percent chicken breast filet, double hand-breaded and fried to a golden brown by trained cooks in every KFC kitchen, and served with lettuce and Colonel’s mayonnaise on a toasted sesame seed bun.
The Zinger is already a fan favorite in more than 120 countries across the world, and in many countries the term “Zinger” is synonymous with a fried chicken sandwich. It has enjoyed popularity across the globe since its inception in Trinidad and Tobago in 1984. More Zingers are sold in the UK, India and Australia than anywhere else. Australia alone sells more than 22 million Zingers each year.
KFC's World Famous and Best Selling Zinger Chicken Sandwich Is Coming to America
Shot List
New York, NY 17 April 2017
1. Union Square street signs
2. Front view of Zinger food truck
3. Kentucky Fried Chicken branding on food truck
4. Zinger branding on food truck
5. Colonel Sanders life-sized cut out
6. Wide view of Colonel Sanders “instagrammable moment” and food truck
7. Sandwich vouchers handed out by street ambassador
8. KFC U.S. Head Chef Bob Das and KFC U.S. President Kevin Hochman posing for pictures and high-fiving
9. KFC Zinger sandwich on pedestal in foreground
10. SOUNDBITE (English) Chef Bob Das, KFC U.S. Head Chef
“I’m Chef Bob Das, I’m with KFC. We’re here giving away our new Zinger sandwich that will be launching April 24th nationwide.”
11. High POV - Man gets handed free sandwich and hollers with joy
12. Low POV - People in line getting their free sandwich
13. Medium POV/Straight-on - People in line getting their free sandwich
14. Backview - Woman gets free sandwich and thanks KFC
15. SOUNDBITE (English) Chef Bob Das, KFC U.S. Head Chef
“Our Zinger fillet is seasoned with a blend of cayenne pepper and other proprietary spices. It’s whole white meat breast fillets that are breaded back of house, we double-bread it with our extra crispy seasoning, then we fry it to golden perfection served on a sesame whole seed bun with the Colonel’s mayo and lettuce.”
16. Sped-up “down-the-line” shot
17. View from inside the truck of sandwiches being handed out
18. SOUNDBITE (English) Chef Bob Das, KFC U.S. Head Chef
“It’s not too spicy but it gives you that right level of heat and kick and it’s kind of mellowed out by the lettuce and mayonnaise.”
19. SOUNDBITE (English) Man-on-the-Street Interview, Unidentified Woman
“I’m pretty excited to try it. I love spicy food so I can’t wait to try it I mean KFC is my favorite chicken. I’m excited you guys are introducing this and I’m from Kentucky and so I’m always happy to support a Kentucky brand.”
20. Man and woman sampling the sandwich in the KFC “Instagrammable moment”
21. SOUNDBITE (English) Man-on-the-Street Interview, Unidentified man in suit
“It’s actually really good. It’s seasoned!”
22. SOUNDBITE (English) Man-on-the-Street Interview, Unidentified man with bike
“This is pretty good. Something a bit different but good.”
23. Man takes picture of female companion posing with the Colonel life-sized cutout.
24. SOUNDBITE (English) Man-on-the-Street Interview, Unidentified man in suit, sitting at table
“I’m eating a KFC Zinger and uh, it’s got a nice zing to it.”