IN THE RACE AGAINST CLIMATE CHANGE, THOUSANDS WATCH ICE CAR MELT IN REAL TIME AHEAD OF LONDON FORMULA E WEEKEND

As the Met Office issues the first ever extreme heat warnings in the UK this week and the US continues to face record high temperatures and wildfires, thousands will connect to watch a sustainably sourced three-ton life-size ice replica of a Envision Virgin Racing Formula E car melt at Tower Bridge in Potters Field Park, London.

Envision Virgin Racing team partner, Genpact, a global professional services firm focused on delivering digital transformation is inviting the public to compete with their data scientists and take part in a competition to predict the percentage of total ice melt of the car as it is exposed to London’s severe weather conditions for 24 hours. The “Melting Point” activation has been designed to draw attention to the realities of our warming planet and highlight the role of technology in overcoming critical global issues.

Genpact’s digital technology has helped Envision Virgin Racing accurately predict the number of laps in a race and has enabled the team to maintain their status of being the first carbon-neutral Formula E team, making it the greenest team on the greenest grid.

The Melting Point event is certified as carbon neutral by the non-profit organization A Greener Festival, which is dedicated to improving the sustainability of events, tours, venues, and festivals. Team London Bridge will collect the melted ice water in its bowser, and it will be reused to water local community gardens.

Melting Point launches ahead of this weekend’s doubleheader races in London and the 2021 United Nations Climate Change Conference, also known as COP26, which is scheduled to be held in the city of Glasgow from 31 October to 12 November 2021 under the presidency of the United Kingdom.

For every competition entry, Genpact will donate $1 to the Arctic Ice Project, a non-profit organisation that aims to slow climate change, restoring ice in the Arctic by leveraging their technical capabilities through collaborating with the world’s most prestigious laboratories and universities.