Play video
After many months of pure dedication, Apollo Automobil get ready to reveal the Apollo IE
The next chapter of Apollo Automobil is arriving
After many months of pure dedication, Apollo Automobil is happy to announce that the Apollo IE, its flagship hyper-car, is ready to meet the world.
Last year a new chapter of Apollo commenced. “We felt that all the technological advancement and automation in today’s supercars took away the pure, raw emotional connection between driver and car,” commented Norman Choi, Apollo Chairman. “We wanted to build a car that would fill that void separating car and driver. So we built the Apollo IE.”
We were able to achieve our goal while still implementing a modern, intensively striking design language that symbolizes the brand. Pushing the boundaries of design, engineering and extensive applications of exotic materials and it’s being launched tomorrow.
The Company
Tracing our roots back to 2004, we are a group of pure car enthusiasts, some of us engineers, some artisans, designers and mechanics. We came together because of something that we share – the passion for automotive art, the longing for the connection between driver and car and the desire to provide a bespoke and emotional driving experience.
Over the last decades of automotive history, car manufacturers have gone to great lengths in applying technological advancements to improve both the performance and comfort of cars. However, somewhere along the way something was left behind.
All the automation that is meant to make the driver’s job “easier” has taken something fundamental away. Something that made up the roots that created the passion, drive and automotive culture and history that we have all learned to love. That pure, raw, emotional connection that binds driver and car.
Just like the Greek God Apollo, we see ourselves as a beacon of light in today’s market. We are here to take you on a ride that is filled with nostalgia and sensory overload without sacrificing performance or speed and still pushing forward with a modern, intensively striking design language that symbolizes the brand. We are here to fill that void separating car and driver. We are here to bring you home to be at one with the car.
Consumer-ready teaser
24 October 2017
