Spectacular global launch of two new strategic brands – GB Platinum and GB Gold - at the world-leading juvenile fair in Cologne, Germany.
10 September 2015, Hong Kong - Goodbaby International Holdings Limited ('Goodbaby International' or the 'Company', SEHK stock code: 1086, together with its subsidiaries, the 'Group') is an international, vertically-integrated durable juvenile products company headquartered in China, introduces the new Brands GB Platinum and GB Gold together with an exciting product range at the juvenile industry fair, Kind & Jugend (hall 11.3 / D20/E39) in Cologne, Germany, today.
Goodbaby International has created two new strategic Brands 'GB Platinum' and 'GB Gold' to be even more competitive in Europe and the Americas and to further strengthen the leadership position in its most important single market - China. This is enabled by the Group and its great resources in technologies, branding and design. Goodbaby International invites you on a special journey into the future with – FUTURE PERFECT – as a clear commitment to our ‘never-look-back’ culture!
The New 'GB Platinum' Brand
What happens when the most experienced and creative minds from the Western and Asian cultures are unified in a single project? The new GB Platinum answers these questions within the framework of developing this unique intercultural brand from CYBEX founder Martin Pos and his friend and mentor, the founder of Goodbaby International, Zhenghuan SONG.
“Design is an expression of our personality and culture. We articulate our style through the products and the story behind the brand. The perfect symbiosis of fashion and modern industrial design is the unique signature of our new design language”, explains Martin Pos Deputy Chief Executive Officer of Goodbaby International.
“We do not accept technical boundaries, and instead ask ourselves ‘Why not..?’. When people from different cultures come together, and think without restrictions, unbelievable things happen,” says Mr. Zhenghuan SONG, Goodbaby International’s Chairman and CEO.
The GB Platinum Maris Stroller
The GB Platinum Maris stroller is made for the metropolis. It is the ultimate fusion of function, industrial design and Haute Couture. Flowing lines and light-catching accents combined with smart fabrics creating a stroller to master the cities of the world. Add the GB Idan (Gr. 0+) infant car seat to create a 3-in-1 travel system that sets new standards. The GB Idan follows the distinctive design DNA of the GB Maris. Both will be available globally in early 2016.
The New GB Gold Brand
The new GB Gold Brand is launching a series of strollers and infant car seats which are created with intuitive features and an avant-garde appearance, to meet the demands of tomorrow. Developed with a clear design language and DNA and engineered to include the most advanced safety technology, the GB Gold range exhibits tomorrow’s products for today’s urban family. The most notable is the POCKIT, a compact buggy that can be folded in a handbag shaped package within seconds. The GUINNESS WORLD RECORDS™ has recognized the GB POCKIT as the world’s ‘smallest commercially available folded pram’.
About Goodbaby International Holdings Limited
Goodbaby International is one the world’s leading global durable juvenile products companies, headquartered in China. They adopt a vertically integrated business model. The Group’s core capabilities lie in Research & Development, design and quality manufacturing, branding, marketing and sales of juvenile products, such as strollers, children’s car safety seats, juvenile household products (eg, cribs, safety gates, high chairs and infant seats), as well as juvenile toy vehicles (eg, stationary activity centres, tricycles, e-cars and scooters).
Goodbaby International has over 13,000 employees worldwide. We own nine Research & Development centres globally including the Americas, Europe and Asia and manage sales, marketing and distribution offices in nine countries. With this global presence, localised operations and strong capabilities in brand building, the Group has a leadership position in the juvenile goods industry. Every day, millions of parents count on the quality, reliability and performance of our products.
10 September 2015
