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Thursday 25 May 2023, Cap d'Antibes, France: Aston Martin last night toasted the start of its next generation of sportscars, as the iconic British brand presented the new DB12 at a glittering premiere near Cannes.
Proudly unveiled in the serene surroundings of the French Riviera, the grand Hotel du Cap-Eden-Roc provided a fitting backdrop for Aston Martin’s sparkling newcomer to steal the spotlight during the Cannes International Film Festival.
Celebrating Aston Martin’s 110th anniversary, 110 esteemed guests from across the fields of entertainment, sport, the arts, and business gathered to witness the arrival of a new icon and enjoy live performances from multi-award-winning British chart-topping singer and actress Rina Sawayama and international DJ Peggy Gou.
Stars of cinema in attendance included Academy Award winners Catherine Zeta-Jones, Michael Douglas and Leonardo Di Caprio, whose critically acclaimed performance in Flower Moon has wowed critics in Cannes this week. Other actors in attendance included Kate Beckinsale, Tobey Maguire, James Marsden and James Bond actor Jeffrey Wright.
They were joined by other celebrated personalities from the worlds of entertainment including Grammy Award winning rapper, singer and actress Queen Latifah and American singer songwriter Adam Lambert. The world of fashion was also represented by leading models Winnie Harlow, Lais Ribeiro, Alessandra Ambrosio and Poppy Delevingne.
With an exhilarating top speed of 202mph and best-in-class power output of 680PS/800Nm from its 4.0 V8 Twin-Turbo engine, DB12 combines exceptional performance and handling with an ultra-luxurious interior design focusing on a driver centric cockpit, integrating latest technologies with luxury craftmanship and materials.
In the week of Formula One’s jewel in the crown race in Monaco, Aston Martin Aramco Cognizant Formula One® Team drivers Lance Stroll and Fernando Alonso were present to catch first glimpse of the new performance model that proudly joins Aston Martin’s 75-year-old DB bloodline of exceptional British sportscars. The two drivers will hope to continue Aston Martin’s stunning start to the 2023 F1® World Championship, with the team currently second in the Constructor’s Championship.
Lawrence Stroll, Executive Chairman of Aston Martin said:
“The launch of DB12 marks not just the start of our next generation of sportscars, but also a key step forward in our vision to establish Aston Martin as the world’s most desirable British ultra-luxury performance brand.
“Given the focus on celebrating our unique combination of ultra-luxury and high-performance, there could be no better place to unveil DB12 than here in Cannes on the eve of the amfAR Gala and during the Monaco Grand Prix week.”
Aston Martin is proud to be a Presenting Sponsor of the prestigious amfAR Gala Cannes, with the privileged opportunity to own the very first DB12 customer car to be auctioned tomorrow evening in support of the foundation for AIDS research that was co-founded by the late Elizabeth Taylor.
Notes to editors:
About Aston Martin Lagonda:
Aston Martin’s vision is to be the world’s most desirable, ultra-luxury British brand, creating the most exquisitely addictive performance cars.
Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin is acknowledged as an iconic global brand synonymous with style, luxury, performance, and exclusivity. Aston Martin fuses the latest technology, time honoured craftsmanship and beautiful styling to produce a range of critically acclaimed luxury models including the Vantage, DB12, DBS, DBX and its first hypercar, the Aston Martin Valkyrie.
Based in Gaydon, England, Aston Martin Lagonda designs, creates and exports cars which are sold in 56 countries around the world. Its sports cars are manufactured in Gaydon with its luxury DBX SUV range proudly manufactured in St Athan, Wales.
Lagonda was founded in 1899 and Aston Martin in 1913. The two brands came together in 1947 when both were purchased by the late Sir David Brown, and the company is now listed on the London Stock Exchange as Aston Martin Lagonda Global Holdings plc.
2020 saw Lawrence Stroll become the company’s Executive Chairman, alongside significant new investment, a move that led to Aston Martin’s return to the pinnacle of motorsport with the Aston Martin Aramco Cognizant Formula One™ Team and commenced new era for the iconic British marque.
B-Roll footage is available to download, free and with no copyright restrictions, via: https://www.globalmediacentre.com/news/aston-martin-unveils-new-db12-star-studded-event
Part 1:
- GVs Aston Martin DB12 Reveal
- GVs Celebrity Red Carpet Arrivals
- IV Lance Stroll, Aston Martin F1 Driver
- IV Queen Latifa
- IV Ed Westwick & Amy Jackson
- IV Winnie Harlow
- IV Marek Reichman, EVP & Chief Creative Officer, Aston Martin Lagonda
Part 2:
- GVs Celebrity Guest Photocall
- GVs Aston Martin DB12 Event, Antibes, Cannes
- GVs Rina Sawayama Performance
- GVs Peggy Gou DJ Set
- IV Rina Sawayama, Singer
- IV Fernando Alonso, Aston Martin F1 Driver
30 May 2023
